Email marketing is an efficient way to stay connected with your clients while also promoting your business. It is widely used when a company sends a commercial message to a group of people by use of electronic email – most commonly through advertisements, requests for business, or sales or donation solicitation, any email communication is considered email marketing if it helps to build customer loyalty, trust in a product or company or brand recognition.
HOW DOES IT HELP YOU?
With Email marketing you can easily and quickly reach target markets without the need for large quantities of print space, television or radio time or high production costs & it allows you to deliver your message to the people (unlike a website, where the people have to come to your message).
Email marketing helps you send promotional emails to try and acquire new customers or persuade existing customers to buy again.
You can run campaigns designed to encourage customer loyalty and enhance the customer relationship.
Email marketing has proven very successful for those who do it right. An exact return on investment can be tracked and has proven to be high when done properly.
Over half of all Internet users check or send email on a typical day.
Advertisers can reach substantial numbers of email subscribers who have opted in to receive email communications on subjects of interest to them.
Thus, with the help of email marketing software, email marketing is an effective way to not only reach your target markets but also to stay connected with your purchasing base. Through efficient use of email marketing, you can retain current clients while also targeting new markets. You can easily monitor how effective a marketing campaign is, and see that your return on investment is substantially higher than with other, more traditional, marketing campaigns.
