Web design is the process of planning, conceptualizing, and arranging content intended for the Internet. Modern web design goes beyond how things look (aesthetics) to include how things work (functionality). Web design is not limited to websites as it includes other uses such as web apps, mobile apps, and user interface design.
When designing a website, it’s imperative to consider both the look and the functionality of the site. Integrating these elements into the design will help maximize the performance of the site, regardless of how performance is measured.