The first was the need for all brands to invest in social media. The article’s author, Jayson DeMers, notes that brands should’ve done this by 2013, and I agree. He was also correct. Any brand not on social media is missing out on the hundreds of millions of users accessing instant information and products. Not to mention that the lack of social media accounts has a negative implication, as if the brand has something to hide or doesn’t care about its followers. Socialterminals offers a user friendly and simple to use social media marketing platform.