RockON is an all-in-one social platform designed to stage one’s personal brand. It is uniquely characterized by its ability to measure, enhance, and protect a brand. RockON measures users’ personal branding efforts with Brand Power. Brand Power assigns value to each activity users perform on the platform, including biography entries, achievements, networking, online social activity, and more. This quantification is meant to be an advantage to individuals competing in the job market, because it can verify one’s brand as authentic. The platform centralizes user social activity and enables communications to and from popular social networking sites ( Facebook, LinkedIn, Twitter, and Google+).
RockON also offers businesses tools and services for accessing human capital. It primarily generates interest in the area of Human resource Management and Recruitment.